How To Create A Professional Artist Portfolio


We recently had the pleasure of working with a very talented, international makeup artist to the stars, Lucky Bromhead. Lucky reached out to us wanting to create a portfolio that highlighted her work, and made it easy for potential clients to contact her.  After our first chat we knew this project would be a lot of fun. Lucky is hilarious! She has an upbeat personality, and is very passionate about her work. She has been in the industry for 20 years, and has built an amazing reputation and body of work.

We loved how her portfolio turned out, and are excited to share it with you. Check out the site, and take a look at what Lucky thinks about working with ParkWest Creative.

Here are a few tips on how to create a professional artist portfolio…

This Project

Lucky wanted her website to be clean, modern and clutter free. She wanted to create a space that was welcoming, but also slick and fashion forward. She’s very active on social media, so having a space in the navigation bar for people to connect with her was important.

We decided to use Squarespace as the platform to showcase her work. Squarespace designs templates specifically with artists in mind. They have many different portfolio themes to choose from – all of which would have worked well – but we decided on the Momentum theme for this project. Momentum offered a site that was focused on images and videos, with a full screen image slider, and a small narrow navigation bar. Clean, modern and clutter free – Check!

The Process

After picking the theme we spent an afternoon with Lucky going through all of her work… and there was a lot of it!  It can be hard for an artist to go through the process of cutting down the amount of work presented, because they’re so emotionally invested in it. When making an online portfolio you don’t necessarily need all of your work represented.  A solid ten images per grouping is sufficient enough to show your capabilities.  If you want to showcase more than 10 images make sure the best 10 are at the beginning of the gallery.

We worked with Lucky that afternoon to curate her images and organized them in a way that would tell her story.

During this meeting we went over the 5 most important navigation items that every portfolio should have:

  1. Gallery of work
  2. Press or Blog
  3. Testimonials – in Lucky’s case we created a client list
  4. About
  5. Contact

We organized her edited down photo/video options into groupings based on her website navigation. Having a relatively short navigation menu keeps the navigation bar really clean. We also added her social media links to the right side of the navigation bar.

Putting It Together

Squarespace is a very user-friendly system. Putting it together was easy because Squarespace uses a drag-and-drop interface, which didn’t take too much time since all of her content was already organized.

The Outcome

We presented the site to Lucky in our final meeting. We spent some time together making minor placement and copy adjustments, and showing her how the back end of the site works. Lucky was so pleased with the outcome, and how easy it would be for her to update her own site.

Portfolio Tips

To learn more portfolio tips, and what to include in your own online portfolio check out our blog post, 6 Benefits to Creating an Online Portfolio.

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